I believe the CMO needs to be as focused on results as the CFO. With an interest in emerging Marketing tech such as AI, as well as a deep background in the fundamentals of customer experience and research insights, I marry the art and science of brand building. My management style is based on nurturing talent through feedback, consensus building, and mentorship. I build team momentum by celebrating wins, then raising the bar.
"Anne is an expert in her field, incredibly articulate and has a keen strategic sense. She is equally at ease giving important presentations to major clients or at conferences as she is working with the implementation teams to role out a new product. She is also easy going and knows how to build consensus in a corporate environment."
I'm frequently asked about marketing and business growth in key trade publications. It's always fun to help my company spread the word as well as share my opinions. My secret trick to a great interview is quite simple... speak slowly! When reporters are talking to many people about a topic, the ones who speak at a pace where they can get write down the sound bites, are the people who get their companies in the press!
I have been privilidged to work at companies that inspire me to manage marketing teams and create impactful work. From simple social media posts, to large multi-media, cross-channel campaigns that drive presence on stages and generate millions in revenue, I tell stories that create results through marketing leadership.
This award-winning campaign was designed to elevate awareness and drive leads for a B2B SaaS company new to the ad market. Using elegant design to simplify the data, it created a 13X ROI.
As my company's Chief Strategy Officer representative to the World Economic Forum, I researched the implications of digital media with some of the world's most influential thinkers.
To launch a new product, I created a charter program for top brands, resulting in massive sales, and winning the Journal of Advertising Research paper of the year.
As Biden was choosing his running mate, I developed an infographic showcasing my company's ability to deeply understand voters' preferences.
To highlight the value of companies I've worked with, I've authored voluminous case studies and sales collateral over the years, such as this case study on how to unlock social media measurement.
As bot fraud rapidly increased in the industry, I wrote a guidebook for brands to help them understand this techy topic in a friendly way.
Everyone loves the funny ads in football games but do they deliver results? I launched an annual report with actual brand awareness and outcomes from advertising's biggest night of the year.
I served on my town's Economic Development Agency for years and created market analyses and promotional materials to drive local investment.
In order to showcase successful businesses in my community, I created business profiles that highlight how companies can grow with support from the town.
To bolster sales to top publishers, I ran a study on how placement in quality media delivers a halo effect for brands, then presented the results with Digital Content Next.
Digital spending increased quickly, but brands didn't know which tactics would deliver results. I authored a meta-analysis to show where to spend on digital advertising.
To help fill the seats for the local High School musical, I designed a social media campaign to sell tickets based on a countdown to opening night.
For the past decade, I have had the honor of presenting on the intersection of marketing and technology to audiences worldwide. Through participating in conferences and giving speeches, I have been fortunate to connect with a highly skilled network of professionals dedicated to driving business growth and exchanging valuable insights.
Teaching & education
New York University, Stern School of Business and the Advertising Research Foundation: Marketing Optimization and Insights Certificate, curriculum development committee
University of Georgia, Terry College of Business “Future of Insights: Balanced Attribution”
Online Media, Marketing, and Advertising Global Education “Viewable Impressions: What You Need to Know Now to Thrive in Our Evolving Digital Economy”
DX3 Learning Lab “Conquering the Challenges of Delivering & Measuring Ads in the Digital Environment”
Interactive Advertising Bureau Professional Development Faculty “Ad Effectiveness 101: When and How to Measure the Efficacy of Digital Campaigns”
Interactive Advertising Bureau Professional Development Faculty “Reaching the Right Audience Online”
New York University, Stern School of Business, Guest Lecturer “Digital Marketing”
Interactive Advertising Bureau Bootcamp for Senior Marketers “Audience Targeting & Measurement”
Industry association participation
World Economic Forum Chief Strategy Officer Representative, Steering Committee Member 1/20/16 “Digital Media and Society Implications in a Hyperconnected Era”
Media Rating Council Emerging Innovation Task Force
Advertising Research Foundation Ad Effectiveness and Quality Councils
We are in the infancy of AI, but it is going to change everything about how CMOs do their jobs. The fundamentals of marketing stay the same; understand your customer... deliver messages that provide value... at the right moments... especially when they are ready to buy. What is changing are the tools marketers use to achieve their goals. I'm working with early pioneers in the AI marketing evolution to get ahead of this powerful technology. There are already risks in moving forward blindly, from how to properly cite AI-generated content, to copyright, and fair-use issues. The even greater risk however, is ignoring it. Let's learn together.
Starting with AI: a framework for CMOs
CMOs are hearing about AI everywhere, but how should they proceed to bring it into their organization? This framework can help get them started, safely.
Not another shiny object: the 5 big risks to marketers who ignore AI
Using AI in marketing has risks, but what are the risks for brands who do not start learning about this technology now? Here are the ways ignoring it can inhibit growth.
Can AI take over your advertising research job?
AI can already do complex work, from writing code to passing MBA exams! But can it help marketers measure their ads? Ad analytics is still best in human hands.
Can AI Make Advertising More Creative?
When brands want to defy convention and truly breakthrough, understanding what's standard is key. This presentation explored how to develop an AI baseline.
7 AI tools to automate your job search
With tens of thousands of people being laid off recently, I compiled a list of new AI-based tools that may help them speed up their job search.
Robots in the Office: How AI Helps Creatives
Incorporating AI can seem counterintuitive for artists. This presentation showcased how AI tools may give them more creative time to pioneer new works.
How AI can close the equality gap for women in the workplace
Coming soon! How AI can close the equality gap for women in the workplace
As AI starts to enter the workforce at scale, what does this mean for women? A detailed look at how it may help women close the equality gap at work.
AI expectations for CMOs
Coming soon! AI expectations for CMOs What does the C-suite expect from CMOs when it comes to AI adoption? What tasks are they looking for CMOs to automate first? This research points the way forward.